Tuesday, January 11, 2011




International Programming on Satellite TV Makes the World Smaller

One of the best things about satellite tv is that it allows people to view quality tv programming from anywhere in the world. It means that someone in Bogota, Colombia can be watching the same quality programming as someone in New York City, Hong Kong, or London. In many ways the world has become a much smaller place with the advances and accessibility of satellite tv programming. For many people who have moved to other countries or who are vacationing in other places it can provide a real sense of comfort and home in a foreign place, to watch all the shows you usually do. With this new service you can bring international programming to your television set no matter where in the world you are.

The vastness of the international programming that satellite tv offers is wide and varied. There are a plethora of channels and programs that cater to people who speak many different languages and who come from all over the world. In terms of languages, services currently offer channels and programming for people who are Brazilian, Cantonese, Filipino, Greek, South Asian, Vietnamese, Korean, Mandarin, and Russian, in addition to the programming offered in English and Spanish. This has opened the world of television up to a much wider global population.

The way the international programming works with satellite tv is twofold. The first is that it creates an outlet for the creation of television programming that is both linguistically and culturally appropriate for the target audience. With the development of more television channels dedicated to each specific population there are more opportunities to support the creation of new and innovative programming that is both modern and culturally appropriate. It means that there are simply more shows available that are geared toward each target audience. For people who often feel underrepresented in "international" programming, it is a great outlet that has become a major catalyst for the expansion of targeted programming.

On the other hand, the expansion of satellite tv has also allowed the rest of the world to have access to the films, tv programming and music of the western world. The world of Hollywood very much dominates the pop culture scene on a global level. With the ability to have international programming, these quality films and tv programming can be translated into languages so that people from all over the world are able to enjoy them.

A final way that international television programming is beneficial is to the demographic of expatriates and people who live as foreigners. For the Indian family who moved to the United States, or the Canadian who has been living in France for the past 10 years, or the military family that is based in Japan the ability to access programming that is familiar and comprehensible in terms of language and cultural codes is invaluable. It is a way for people to really feel at home when they are living in countries that they do not feel are their own. It closes the gap between their life experiences and their current living situations by offering a kind of entertainment comfort food that keeps them connected to their culture as well as with their friends and family back home.

Article Source: http://EzineArticles.com/?expert=John_R._Harrison

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home