Using Satellite Television to Improve Customer Service at a Financial Institution

At any given financial institution, customers oftentimes arrive a bit distressed, worried about their money and face a long wait that does not at all help in alleviating this. Other customers may be very busy, on tight schedules and not the type of person who is inclined to look kindly upon staring at a wall for 10 minutes while they wait to be seen. A satellite-equipped television is an excellent enhancement to financial institution waiting areas, whether they be in the waiting rooms of the specialists or viewable from the general line of people waiting for the tellers.

Satellite television carries a huge amount of news channels, some of them dedicated completely to financial coverage. For the financial institution's customers who are very involved in the overall world of finance, not just that which applies to their accounts, this availability will be appreciated. This offers them the opportunity to keep informed during their wait and fosters a feeling that their needs are being taken care of instead of a feeling of having their time wasted. For many of these individuals, time is indeed money and being able to use all of that time to a somewhat constructive purpose is something they strive to accomplish.

For more casual customers, waiting in line at a financial institution is notoriously boring. Tellers have a tough job: They have to offer quick and efficient service while making every client feel that their needs are worth a few extra minutes. For the clients farther back in the queue, those clients who demand extra time can result in frustration, irritation toward the institution and a feeling that their business isn't appreciated. Quite simply, such frustrations result from the fact that the teller at work is the only thing to watch while those customers are in line. Given another choice, customer eyes will tend to choose more interesting fare and their stress will abate. Satellite-equipped television mounted in strategic locations is an excellent service to offer clients. In these situations, the news channels are particularly good choices. Short-format content, a large amount of information on the screen and eye-catching video and graphics provide a good level of distraction that won't offend anyone but will likely occupy the mind of most everyone in line.

Televisions can be ceiling or wall-mounted, set in separate waiting rooms or in many other creative locations. They can be turned to a volume that isn't distracting or left mute altogether as many of the news channels have enough crawls and other written content that allows the story to be conveyed without noise. Closed-captioning is another good option and is available on the vast majority of televisions today. Financial institutions will appreciate the number of complaints that providing such an affordable service can avert and the patience it will foster in their customers. A wait that offers something in return is far better an option than a wait which is simply long and dull.

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